Mugursoma – Traveler’s Blog Rebranding

  • Project Info

    • Client: Zane Eniņa
    • Location: Riga, Latvia
    • Year: 2018
    • Our Role: Brand & Website Redesign
    • Link: mugursoma.lv
    • Tools & Tech: Figma, Adobe CC

    Project Tags

  • Client’s goal

    Zane Eniņa is a Latvian travel blogger who has roamed the world since 1977. Her blog has existed since 2012, and in 2017 she decided that it was time to bring it to the next level.

    1. Website Transfer

    The first challenge was the transfer of the website from WordPress.com to a new server, during which we had to make sure that all the content and comments from the five years would stay intact.

  • Mugursoma - Composition 1

    2. Big Rebranding

    We redesigned the website and developed new features. For example, we made an interactive world map for her readers to follow her trips easier. We also made an organized navigation system to browse through the places that she traveled to more comfortably.

  • 3. Logo Redesign

    Besides the redesign, we created a set of icons tailored to the topics of her blog. A localizable logo that also contains those icons.

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