ATX – Medicine Provider For New & Rare Diseases

Client’s Goal

AnthroTx helps bring the newest medicine for rare diseases to Thailand, working with a number of hospitals and physicians across the country. It is one of the first companies in its niche, which means its brand needs to be recognizable to stand firmly against new-coming competition, but also to be appealing as the company grows in size and across borders.

The Name

Anthro stands for Anthropos – human in Greek. Tx is an abbreviation for therapy/treatment.
Besides the full name, AnthroTx had been using the short version, ATX, from the beginning and wanted to keep it this way throughout the rebranding.

The Solution

We created the new responsive logo with variations that can adapt to all sizes and backgrounds without compromising readability.

The letter “A” from ATX is an abstract open gate or portal, reflecting the company’s tagline.

The new logo also allows using alternative taglines with the icon for even more flexibility in marketing campaigns.

Project Details

URL: anthrotx.com